How do concerts sell out instantly

LinkedIn can be a highly effective platform to promote niche events. A misconception with marketing on Reddit is that the community eviscerates anything you submit. The smart event marketer can traverse the Reddit waters by actually contributing meaningful content for a relevant subreddit.

Many of these have event calendars or weekly posts of stuff to do. You can also submit a link about your event to a subreddit.

Click To Tweet. Which is why interactive features, like videos, are so effective when added to an event ticket landing page. One of the best ways to increase attendance at your event is to schedule fantastic industry speakers. And after you do, event planning expert and owner of Sensov event marketing, Rachel Stephan, recommends creating content about your speakers and their topics to help boost ticket sales. It works because showcasing great speakers is a way to add credibility to your event brand.

In fact, your event speakers are one of the biggest marketing trust factors a B2B audience will look for when considering whether or not to attend your event. So it pays to show them off! A real world example of this phenomenon comes to us from a marketing brand who used a series of talking head videos featuring related subject matter experts on their campaigns. The results include:.

The results speak for themselves. If you have awesome speakers, go ahead and use them to promote your event and boost online ticket sales. This stat includes third party review sites as well. So you can imagine the impact it would have on your event ticket sales landing page, of which you have complete creative control! In the U. Depending on what you choose, you should consider adopting one or more of these online ticket sales tools.

There are lots of ways to attract and convert prospective attendees. Here are the key ideas to keep in mind:. Just remember that your ticket sales tools and strategies should always be regularly monitored and reevaluated to find the perfect, most effective mix of tactics for your audience. That is what Garth Brooks has been doing on his current world tour. Instead of booking one show in a given locale and letting fans fight it out for tickets, Garth Brooks books a venue, and then scales the amount of shows depending on demand.

He may begin with two shows, but if they sell out quickly, he may add a matinee performance, or a third night, or both. This way he stays ahead of the secondary market, and is able to keep ticket prices relatively low compared to other major acts.

But with so much technology making it easy for fans to purchase tickets instantaneously, the continued presence of scalpers taking advantage of lax regulations in the secondary market, and an insistence on promoters and managers to purposely book venues that will sell to capacity, purchasing tickets to see your favorite artist promises to continue to be a battle until big solutions are implemented industry wide. Jason Johnson March 21, pm. This happened recently when I tried to purchase Sturgill Simpson tickets for the upcoming Knoxville concert.

I logged in as soon as they went on sale and they were sold out. However, StubHub was able to sell me the tickets for twice the price. If I did this as an individual, I would be arrested for scalping. How do places like this get away with doing what is illegal for any other citizen? Trigger March 21, pm. It would seem like a pretty simple solution to insist that the people who actually purchase the tickets are the ones that show up to the venues.

Of course sometimes your plans change, you get sick, etc. The industry has lobbyists to make sure the rules governing ticket sales remain loose and poorly enforced.

Jared S March 22, am. Ticketmaster has an option for venues to require attendees to swipe the credit card used to buy the tickets in order to get in, eliminating resales. Talmadge East March 23, pm. The credit card swipe seems like a good idea, unless you are buying the tickets as a gift. My mother bought me Bob Dylan tickets a few years ago and we found out later that I had to take the credit card used to purchase the tickets hers, obviously to get in.

My mother should be able to buy me tickets for my birthday or Christmas and me not have to take her credit card to the show. That is ridiculous. Blackwater March 21, pm. I mean before presales and the like.

Trainwreck92 March 22, pm. Dave March 22, pm. Mike W. March 21, pm. Sadly, this being the music business, we all know that the morons that run the major labels will ignore it until it starts to hurt their bottom line and then try to pin blame on Spotify or Apple Music somehow.

Wez March 21, pm. Golddust March 21, pm. Another thing that Garth did to keep costs down was to make it clear that everyone who bought a ticket had to show ID at the venue, as well as the credit card it was purchased with, and all people in the party must be present at the same time to enter.

I know one venue around here not too long ago said on their website that they were not going to honor any tickets sold by a certain company in the secondary market and people had better make sure they bought their tickets from the actual source. I was extremely pleased to see that and hope that catches on as well! Not a huge Eric Church fan, but I applaud him for speaking out.

The industry as a whole needs to put an end to it. Dusty March 21, pm. Also I noticed when I got my ticket that the most I could get at one time was 2 tickets…. So, I dunno….

Jimbo March 22, am. Charlie March 22, am. Tickets were also sold before the public on-sale date through expensive VIP packages and to American Express card holders. Almost all the rest — including prime floor seats — went to Bieber, his record label and support teams. Many times, these pre-sold tickets will show up on secondary ticket sites like Stub Hub at several times their face value.

So within 2 minutes most of the arenas in the Connecticut area would be sold out. If you think about your own experience purchasing tickets to a sought-after event, you already know the answer.

It could be that the tickets available are at the wrong seating or pricing level. The user might select the tickets just to have something in the cart, but then bail before purchasing them. More commonly, though, users will open the ticketing process in multiple browsers, or on multiple devices. The goal is to have several seating and pricing options to choose from.

The users select their best option and abandon the other carts. But by doing this, users are temporarily locking those tickets for everyone—until the cart timeout expires. When a user selects the tickets and adds them to his or her cart, the ticketing system will lock them, take those tickets off the table for everyone else. This is crucial. The tickets a user sees as available depends on how many tickets have been purchased PLUS how many tickets are temporarily locked until their timeout period expires.

In the minutes immediately after 10am, all the available tickets will quickly be locked by users, with their multiple browsers or coordinated friend groups, etc. However, many carts containing tickets will be left to expire. So, at about am, all those expired tickets will be made available again for purchase, starting the second generation of ticket buying.

Pat logs on to his laptop and reaches the seat selection page at am. Dismayed, he gives up. BUT, because all the previously locked tickets are now released again, she is able to choose seats.

He feels lied to! How could the show be sold out at am, but his friend Anna could buy tickets at am?