What ad network should i use

Within the advertising ecosystem, they act as essential monetisation element. Without ad networks, publishers would have to negotiate deals with each individual advertiser. Additionally, ad networks are known to efficiently work to sell remnant ad inventory.

Basically, ad networks take remnant inventory from multiple publishers, segregate them on the basis of demographics, and sell the segmented impressions to advertisers specifically looking for similar impressions.

It is clear by now that ad networks are essential for publishers. Finding best ad networks is easy. What is programmatic buying? Should you go with standard IAB units or the newer, more innovative types? In the end, it boils down to a few things you should consider before signing a contract with that ad network:. We have compiled a list of best ad networks for helping publishers to choose the one that suits them:.

Whether you are a mid-sized publisher, small publisher, or a large publisher, Amazon Publisher Services has solutions for everyone.

Publishers are further provided with access to cloud-based solutions of header bidding, transparent marketplace, shopping insights, and unified ad marketplace. Publishers can connect with buyers from all over the web, which can significantly increase their revenue.

Additionally, publishers gain wider insights regarding their users via shopping data, thereby helping them to enhance user experience. AdPushup is a full-stack ad revenue optimization platform for publishers.

The ad ops team at AdPushup takes care of all the heavy lifting of tasks related to operations and inventory management. Get on a call with AdPushup to understand the potential of your inventory. PopAds is a pop-under ad network that is known to be relatively faster and more secure than others like it. It gives publishers the medium to monetize their website traffic with the help of high-quality pop-under ads.

An advantage for publishers is that it allows on-request payments and access to advertisers from more than 40 countries. As a result, this provides publishers with a wide scope when it comes to the choice of keywords and targeting to effectively monetize the traffic in their niche. It offers all the best-performing ad formats for both web and mobile monetization , including pop-under, native ads, push notifications, banners, and interstitials.

They have a number of tools and features that help publishers monetize their traffic more effectively. Furthermore, their technology bypasses adblockers. Publishers can expect high eCPMs, flexible payment terms, real-time stats, and support from them. Their experienced and multilingual account managers help publishers take their monetization strategy to the next level.

Adsterra is a reliable ad network with Partner Care, serving over 30 billion ad impressions per month worldwide. It is famous for its experienced and qualified team, unique direct traffic from all over the world, three levels of anti-fraud protection, and a wide range of advertising formats and payment methods.

Recently, Adsterra recorded more than K campaigns across geographies serving over 30 billion impressions per month. One significant positive aspect of this ad network is that publishers can choose from its range of multiple ad formats: Popunder, Social Bar total blast! Request a demo. The Adjust Mobile Measurement Glossary Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond.

Glossary Ad Network. Ad Network Definition. What is an ad network? Why are ad networks important? Want to learn more about ad networks? If the major part of your advertisers are DSPs, ensure that the platform supports adding open RTB demand as well as header bidding demand by Networks Administrators themselves.

Some platforms even have a predefined list of already integrated partners. In this case, the only thing Network Manager should do to connect them is to choose a partner and paste Publisher ID. Self-service for publishers, from the other side, is also an advantage.

Thinking of building your own ad network? Take this 3 min survey on what your primary needs are. Take survey. Another good feature is to gather audience groups for retargeting or to create Lookalike Audiences , which ensure the most accurate targeting of your ads.

The companies that collect and scale or buy data can offer such targeting options as demography gender, age and behavioral factors interests. For super-precise reach, more and more advertisers use location targeting , i. With its help, advertisers can narrow down the audience to people who live in, have recently been to or are traveling in that area.

A report is the first thing your clients will ask for. It should include diverse metrics, load fast, and keep all the data as long as possible. The last one is very important for the analysis and decision making. Speaking of forecasting: some platforms include automatic predictions, based on the results of previous ad campaigns. You set CPM, frequency, targeting and the period of the ad campaign and system predicts requests and impressions volume for this particular ad campaign, automatically deducting overlapping unique users.

It helps advertisers with ad campaign planning and keeps their money. It is also important to note how long a platform can keep data. Fighting ad fraud and eliminating low-quality inventory is a challenge for all the mediators, who work with multiple SSPs. The direct site-by-site integration with Ad Network allows to reduce such risks.

From buy side, it is also important to verify ads. You should also be aware of how the adtech provider uses the data it receives through your network. Learn precisely the related clauses in the MSA before signing the agreement.

Every ad platform provider claims its interface is intuitive, fast and user-friendly. But the easiest way to understand this, is to try it yourself. Send a request and go through the interface or look through the video tutorial if you find it. For some countries interface localization may be crucial: not everybody speaks English and pays in dollars, for example. It is very convenient when the platform speaks your language, when you can set any currency you want and adjust your time zone.

Also pay attention to how easy it is to create a new account with some limited access, for example. Or track events: like which user made which changes. Find out if billing is built into the system and how exactly. You need to know how they will be making their payments and if it fits your business model. A regular payment schedule and transparent reporting are also things you should strive for when choosing an ad network.

Look for an ad network that provides active support concerning ad management. Pay attention to the level of control that you have over the ads that are shown on your site. Make sure that you can set up ad filters to block certain ad formats and categories that you do not want showing on your site.

An ad network that can provide a good ad management platform will ensure that you make a little trial and error as possible. Choosing and testing new ad networks to add to your ad stack can be a daunting process, especially to someone with limited ad optimization experience.

Save yourself countless hours of testing and possible lost ad revenue by letting the ad optimization experts manage everything for you. Sign up to MonetizeMore today and let us help you join the ad networks that fit your business best, test ads and layouts, optimize and increase your ad revenues!

Kean believes in the supremacy of direct publisher deals and holistic optimization as keys to effective and consistent ad revenue increases. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Looking to scale your ad revenue?